We’ve Repowered Our Visual Brand

[Originally published June 11, 2015]

We’re excited to announce that our new logo is ALIVE! James Goodchap of Goodchap Brand Identity developed our visual brand after a lot of careful listening and strategic thought. Fun was definitely something we wanted to convey. Local. Fresh. Community-based. And, of course, solar.

“The Repower team and I have a longstanding and rich history of working together, so there was already a high level of trust and an understanding of the caliber of thinkers with whom I was working. The brand visual identity had to be distinct, memorable. We were looking for something that had a level of energy and excitement and that reflected the sustainable technology at this pivotal time in our world, when we all must look after the planet. This project resonated with me. As a long-term bicycle commuter, I was thrilled to put my oar in the water and partner with Repower.”

—James Goodchap

Thank you, James!